QDOBA & Time and Tru Belts: A Surprising Partnership Bringing Comfort & Style to Your Everyday

QDOBA FRANCHISOR LLC, the team behind the popular fast-casual Mexican chain QDOBA Mexican Eats, might seem an unlikely partner for a fashion accessory like belts. But they've quietly launched a fascinating collaboration with the Time and Tru line, focusing on everyday comfort and practical style. You might be wondering, "QDOBA…belts?" Let’s break it down. For years, QDOBA has been dedicated to providing a flavorful, customizable dining experience. They've built their brand around fresh ingredients, bold flavors, and a commitment to guest satisfaction. Turns out, that same attention to detail and commitment to quality translates surprisingly well to something you wear, not just eat. The company, headquartered in San Diego, California, realized a core value – focusing on the everyday needs of people – wasn't limited to just lunch and dinner. “We were thinking about what people deal with every single day,” explains a QDOBA spokesperson. “Whether it's rushing to work, grabbing a quick bite, or just running errands, people need things that are reliable, comfortable, and don't break the bank. We thought, 'What if we could apply that same QDOBA philosophy – fresh, real, and made with care – to a different kind of everyday essential?'” That “different kind of essential” is the Time and Tru belt collection, now benefitting from QDOBA’s operational expertise and commitment to quality. These aren’t your fancy, statement belts. This line is all about practicality and ease, designed for the person who needs a good, dependable belt that looks good and feels good. So, what’s so special about these belts? The Time and Tru belts, developed with input from QDOBA’s team, aren’t trying to reinvent the wheel. They’re focusing on nailing the basics. We’re talking durable materials, comfortable fits, and a range of colors and styles to match pretty much any casual outfit. Comfort First: A big focus was on comfort. Forget stiff, uncomfortable belts that dig in. These belts are designed to move with you, thanks to a flexible construction and carefully chosen materials. They've prioritized softer fabrics and buckles that don’t pinch. It’s the little things that make a big difference, and QDOBA's focus on guest experience helped inform that detail. Built to Last: The team at QDOBA, accustomed to handling high-volume food preparation, understand the importance of durability. These belts aren’t meant to be a one-season wonder. They’re made with high-quality materials and reinforced stitching to withstand daily wear and tear. They're made to be used - constantly. Versatility is Key: The collection includes a variety of styles – classic leather looks, woven options, and even stretch belts for ultimate comfort. They come in neutral colors like black, brown, and navy, making them easy to pair with jeans, khakis, shorts, or even dresses. The idea is to have a few reliable options that you can grab without a second thought. Think about it like the perfectly customized bowl at QDOBA – adaptable to any craving! Affordable Style: Let's be real, nobody wants to spend a fortune on a belt. The Time and Tru belts are priced to be accessible to everyone, proving that you don't have to sacrifice quality or style to stay on budget. This aligns with QDOBA’s commitment to providing delicious, customizable meals at a reasonable price. Why this partnership? It's about understanding the everyday. It might seem like a strange pairing, but the connection between QDOBA and Time and Tru belts is actually quite logical. QDOBA understands the needs of busy people – people who want convenient, reliable, and affordable solutions to everyday problems. “We realized we’re in the business of making people’s lives a little bit easier, whether it’s through a satisfying meal or a comfortable belt,” explains the spokesperson. “We wanted to extend that philosophy beyond the restaurant and into other areas of people’s lives.” The partnership also allows QDOBA to leverage its operational expertise in a new way. The company's supply chain management and quality control processes, honed over years of running a national restaurant chain, are being applied to the production and distribution of the belts. Where can you find these belts? Currently, the Time and Tru belts are available through Walmart stores and Walmart.com. You can find a wide selection of styles and sizes to suit your needs. Looking Ahead While this initial launch focuses on belts, QDOBA is hinting at the possibility of expanding the Time and Tru line with other everyday essentials in the future. The company sees a lot of potential in applying its customer-centric approach to a wider range of products. “We’re always looking for ways to innovate and improve the lives of our customers,” says the spokesperson. “This is just the beginning. We’re excited to see where this partnership takes us.” So, the next time you’re enjoying a delicious bowl at QDOBA, remember that the same attention to detail and commitment to quality is also going into the belt on your waist. It’s a surprising partnership, but it just might be exactly what your wardrobe – and your everyday life – needs. It’s about taking a simple, daily item, and making it reliably good. That's the QDOBA promise, now available in belt form. You can find more information about the Time and Tru belt collection on Walmart’s website: [https://www.walmart.com/brand/time-and-tru](https://www.walmart.com/brand/time-and-tru) and learn more about QDOBA Mexican Eats at [https://www.qdobamexicaneats.com/](https://www.qdobamexicaneats.com/). QDOBA FRANCHISOR LLC can be reached at 350 CAMINO DE LA REINA STE 400, SAN DIEGO, CA, 92108-3007, UNITED STATES, or by phone at 781-243-4953.