QDOBA Partners with Time and Tru to Bring Stylish, Affordable Belts to Customers

San Diego, CA – October 26, 2023 – QDOBA FRANCHISOR LLC, the company behind the popular fast-casual Mexican grill chain QDOBA, today announced a surprising but strategic partnership with Time and Tru, a brand known for its accessible fashion and everyday essentials. The collaboration brings a new product offering to QDOBA locations – a curated selection of Time and Tru belts, available for purchase alongside your favorite burritos, bowls, and quesadillas. You might be thinking, “Belts at a Mexican grill? Really?” Well, QDOBA is looking to offer its customers a little more than just lunch or dinner. They’re aiming for convenience, and a bit of everyday value. Think about it – you're grabbing a quick bite, and realize your pants are a little loose? Need a last-minute gift for someone? QDOBA now has you covered. “We're always looking for ways to enhance the QDOBA experience,” said a spokesperson for QDOBA FRANCHISOR LLC, located at 350 Camino De La Reina, Ste 400, San Diego, CA 92108-3007. “We noticed a gap in the ‘impulse buy’ category, and we think offering quality, affordable belts from Time and Tru is a fun and practical addition. It's unexpected, yes, but it aligns with our commitment to making life a little easier and more enjoyable for our guests.” You can reach QDOBA Franchisor LLC at 781-243-4953. Why Belts? And Why Time and Tru? The decision to venture into accessories wasn't taken lightly. QDOBA conducted internal research and customer surveys, revealing a surprising demand for convenient, low-cost everyday items. “We weren’t necessarily expecting belts to be the answer,” admitted the spokesperson with a laugh, “but the data pointed us in that direction. People appreciate having access to small necessities when they’re already out and about.” Time and Tru, a well-respected brand known for its value and style, was a natural fit. The brand, often found in Walmart stores, consistently delivers on quality without breaking the bank. “We were impressed with Time and Tru’s commitment to affordable fashion,” explained the QDOBA representative. “Their belts are well-made, come in a variety of styles and colors, and most importantly, are priced perfectly for an impulse purchase.” What Kind of Belts Are We Talking About? The selection of Time and Tru belts available at QDOBA locations is designed to appeal to a broad range of tastes and needs. You’ll find: Classic Leather Belts: Available in black, brown, and tan, these versatile belts are perfect for everyday wear and pair well with jeans, khakis, or even shorts. They're the workhorse of the collection. Fashion Forward Woven Belts: These belts add a touch of style to any outfit, featuring vibrant colors and eye-catching patterns. Think a little pop of color to brighten up your day. Casual Canvas Belts: Perfect for weekend adventures or relaxed outings, these belts are comfortable and durable. They're the kind of belt you don’t worry about getting a little dirty. Basic Web Belts: Simple, practical, and affordable – these belts are ideal for holding up your pants in a pinch. A total essential. All belts are available in a range of sizes to ensure a comfortable and secure fit. Prices are incredibly competitive, typically ranging from $8 to $15, making them an accessible addition to anyone's wardrobe. The Convenience Factor QDOBA isn’t positioning these belts as a fashion statement, but rather a convenient solution to a common everyday problem. “Let's be real, sometimes your belt breaks, you forget to pack one for a trip, or you simply need a replacement,” explained the QDOBA spokesperson. “Now, you can grab one while you're grabbing lunch. It’s about making life a little easier.” The company also sees the potential for last-minute gift-giving. “Birthdays, holidays, unexpected celebrations… sometimes you need a quick and affordable gift. A belt fits the bill perfectly.” A Win-Win Partnership This collaboration benefits both QDOBA and Time and Tru. QDOBA diversifies its product offerings and adds a unique element to the customer experience. Time and Tru gains exposure to a new audience and expands its reach beyond traditional retail channels. “We’re really excited about this partnership,” said the QDOBA representative. “We think it’s a fun and unexpected way to connect with our customers and offer them a little bit more value. We’re confident that these belts will be a surprisingly popular addition to our menu – or, well, beside our menu!” Availability The Time and Tru belt collection is currently being rolled out to QDOBA locations nationwide. Availability may vary by store, so be sure to ask your local QDOBA team member if they’re stocking these convenient accessories. Keep an eye out for special promotions and discounts in the coming weeks! It’s a good time to stock up on essentials while you enjoy a delicious burrito bowl. About QDOBA FRANCHISOR LLC QDOBA FRANCHISOR LLC, headquartered in San Diego, CA, is the franchisor for the QDOBA Mexican Eats® chain. QDOBA is a fast-casual restaurant chain specializing in customizable Mexican cuisine. With over 700 locations nationwide, QDOBA is committed to providing guests with fresh, flavorful food and a personalized dining experience. You can reach them at 781-243-4953 or at their headquarters: 350 Camino De La Reina Ste 400, San Diego, CA 92108-3007. About Time and Tru Time and Tru is a lifestyle brand offering affordable and stylish fashion, home goods, and everyday essentials. Known for its quality and value, Time and Tru is committed to making everyday living a little more enjoyable.