QDOBA & Time and Tru Belts: A Surprisingly Stylish Partnership Bringing Comfort & Quality to Everyday Life

San Diego, CA – November 8, 2023 – You might know QDOBA FRANCHISOR LLC as the folks behind your favorite build-your-own burrito bowls and craveable Mexican eats. But what you might not know is they’re quietly making waves in a different kind of comfort – the comfort of a perfectly fitting, quality belt! Yes, you read that right. QDOBA, headquartered at 350 Camino De La Reina in San Diego, is now the parent company of Time and Tru belts, a fast-growing brand quickly becoming a go-to for everyday wear. So how did a Mexican-inspired fast-casual restaurant end up in the belt business? It's a story about recognizing opportunity, seeing a gap in the market, and a commitment to delivering quality products – values that extend far beyond delicious food. “We’ve always been a company focused on building something great, whether it’s a satisfying meal or a dependable product,” explains a spokesperson for QDOBA FRANCHISOR LLC. “Time and Tru belts represent an extension of that philosophy – providing something useful, comfortable, and well-made for everyday life.” More Than Just a Strap: What Makes Time and Tru Belts Different? Let's be honest, belts are often an afterthought. Something you grab when you need it, usually without much thought. Time and Tru aims to change that. They're not trying to reinvent the wheel, but they are focusing on doing the basics exceptionally well. What sets these belts apart? It boils down to a few key things: Comfort First: Forget stiff, uncomfortable belts that dig in. Time and Tru belts are designed with a focus on flexibility and wearability. They're made with materials chosen for their softness and ability to move with you, not against you. “We wanted a belt you could forget you were even wearing, until you needed it,” says the product development team. Quality Construction: These aren't throwaway belts. Time and Tru uses durable materials designed to last. You won’t find flimsy buckles or stitching that frays after a few wears. They're built to withstand the demands of daily life, whether you're running errands, heading to work, or just relaxing at home. Simple, Classic Style: Time and Tru avoids flashy trends. They focus on timeless, versatile designs that complement any outfit. You’ll find classic colors and understated buckles that seamlessly integrate into your wardrobe. They’re the kind of belts you can reach for again and again, knowing they'll always look good. Seriously Affordable: Let’s face it, no one wants to pay a fortune for a belt. Time and Tru believes everyone deserves a quality belt without breaking the bank. They’re committed to offering exceptional value, making their belts accessible to a wide range of customers. Variety for Everyone: While keeping the aesthetic classic, Time and Tru offers a surprisingly wide range of sizes and styles. From basic everyday belts to more specialized options, they have something to fit every body type and preference. This includes widths, materials (woven, leather-look, etc.) and buckle finishes. From Burritos to Belts: The QDOBA Connection Okay, but why belts? It seems like a strange jump for a restaurant chain. Here's the thinking behind it. QDOBA FRANCHISOR LLC, while known for its food, has a strong infrastructure built around supply chain management, quality control, and customer service. They realized these skills were transferable to other product categories. “We’re good at finding high-quality materials, working with reliable manufacturers, and delivering a consistent product,” explains the company. “We saw an opportunity to apply that expertise to a different area and create something that would benefit our customers in a new way.” It's also about diversifying their business and exploring new revenue streams. While QDOBA continues to thrive, expanding into a different product category allows them to reach a broader audience and build brand awareness in new markets. Where to Find Time and Tru Belts You can find Time and Tru belts at a growing number of retailers, including Walmart and online through Walmart.com. The belts are quickly gaining popularity, with customers praising their comfort, quality, and affordability. Looking Ahead QDOBA FRANCHISOR LLC isn’t stopping at belts. They’re already exploring opportunities to expand the Time and Tru brand into other everyday essentials, focusing on products that offer the same combination of quality, comfort, and affordability. “We’re committed to building a brand that people can trust,” says the company. “We want to be known for delivering products that make everyday life a little bit easier and a little bit more comfortable.” So next time you’re grabbing a burrito bowl at QDOBA, remember – the folks behind the delicious food are also the folks making sure your pants stay up in style and comfort! Contact: QDOBA FRANCHISOR LLC 350 Camino De La Reina Ste 400 San Diego, CA 92108-3007 781-243-4953