QDOBA Partners with Time and Tru to Bring Stylish & Functional Belts to Customers

San Diego, CA – October 26, 2023 – QDOBA FRANCHISOR LLC, the company behind the popular fast-casual Mexican grill chain QDOBA, today announced a surprising but savvy new partnership. They're teaming up with Time and Tru, a brand known for its affordable and on-trend fashion, to bring a line of stylish and functional belts to QDOBA customers. Yes, you read that right – belts! While QDOBA is famous for its customizable burritos, bowls, tacos, and queso, this move signals a broadening of their reach, aiming to offer a little something extra to loyal fans. “We’re always looking for ways to enhance the QDOBA experience,” explains a spokesperson for QDOBA FRANCHISOR LLC, headquartered at 350 Camino De La Reina, Suite 400, San Diego, CA 92108-3007. “We realized a lot of our customers are out and about, living their lives, and needing good, reliable accessories. Why not offer them something useful, and stylish, right alongside their lunch?” This isn’t about abandoning the burrito business, they assure us. It’s about smart synergy. Think about it: you’re grabbing a hearty burrito – a belt keeps those jeans comfy, right? It’s a practical connection. What’s the Deal with These Belts? The "Time and Tru" belts being offered through QDOBA aren’t your grandma’s belts. These are designed for everyday wear, focused on both looking good and actually holding up. We’re talking durable materials, comfortable fits, and a variety of styles to match, well, pretty much anything. “We wanted to create belts that people would want to wear, not just need to wear,” explains a representative from Time and Tru. “We focused on quality construction, but kept the price point super accessible. We believe everyone deserves to look and feel good without breaking the bank.” Here’s a breakdown of what you can expect: Variety is the Spice of Life (and Belts): The initial launch includes a range of styles - classic leather-look belts, woven elastic belts, and even some fun, patterned options. They’re aiming to cover all bases, from casual weekends to slightly more dressed-up looks. Durability That Matters: These aren’t flimsy belts that fall apart after a few wears. Time and Tru has used quality materials to ensure these belts can handle daily wear and tear. We’re talking about belts that will last. Comfort is King (or Queen): Nobody wants a belt that digs in or feels uncomfortable. These belts are designed with comfort in mind, using flexible materials and smooth buckles. You'll barely notice you're wearing one. Affordable Style: This is a big one. The belts are priced to be incredibly accessible, fitting with Time and Tru’s commitment to affordable fashion. You can snag a stylish belt without emptying your wallet. Sizes for Everyone: They've thought of everyone! The range includes a variety of sizes, ensuring a comfortable and secure fit for all body types. Why This Partnership Makes Sense On the surface, a Mexican grill and fashion accessories seem like an odd pairing. But dig a little deeper, and it starts to make a lot of sense. “We’re both about providing value to our customers,” explains the QDOBA spokesperson. “We offer delicious, customizable meals at a fair price. Time and Tru offers stylish, affordable fashion. It’s a natural extension of our brand philosophy.” Furthermore, QDOBA has a strong loyal customer base. By offering a new product through their existing channels – both in-restaurant and online – they’re able to reach a pre-existing audience that’s already engaged with the brand. “It’s a win-win,” says the Time and Tru representative. “We get to reach a new audience, and QDOBA customers get access to quality accessories they might not have discovered otherwise.” How to Get Your Hands on a Time and Tru Belt Starting November 1st, Time and Tru belts will be available at participating QDOBA locations nationwide. They’ll be displayed near the checkout counter, making it easy to add one to your order. You can also shop the collection online at [insert QDOBA website/link here – placeholder]. Online orders will ship directly to your door. QDOBA is also planning a special promotion to celebrate the launch. Customers who purchase a burrito bowl and a belt will receive a [insert promotion – placeholder] discount. Looking Ahead QDOBA and Time and Tru aren’t ruling out further collaborations in the future. “We’re always exploring new ways to innovate and provide value to our customers,” says the QDOBA spokesperson. “We’re excited to see how this partnership performs, and we’re open to exploring other opportunities to work together.” So, next time you're craving a delicious burrito, remember you can also snag a stylish new belt. It’s an unexpected pairing, but one that just might work. And honestly, who doesn't need a good belt? Contact: QDOBA FRANCHISOR LLC 350 Camino De La Reina Ste 400 San Diego, CA 92108-3007 781-243-4953 [insert QDOBA website here – placeholder]